How much should Apex spend per day?

Start with a recommended tier or set your own. Apex paces the spend, never blows the budget in one day, and adjusts toward the goal you picked. Change it any time after launch.

Starter

$25/ day

$750 / mo cap

A steady test budget to learn what converts before you scale.

Recommended

Growth

$60/ day

$1,800 / mo cap

The sweet spot most Apex agents run. Enough volume to optimize fast.

Scale

$120/ day

$3,600 / mo cap

Pour fuel on what works. Best once a creative is clearly winning.

Or set a custom daily budget

$60/ day

$10$60$120$250

Below the efficient range. Under $20 / day Meta has too little signal to optimize, so results stay slow and the cost per lead climbs. You can still launch, Apex just suggests a little more.

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